Fine Art Photography Daily

Review Santa Fe: jessamyn lovell: How To Become Invisible

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©jessamyn lovell, Guardia de Seguridad para el Pueblo (AKA: Security Guard), 2021 Security Guard aims to obscure my gender and identity altogether to become a faceless, nameless security guard. This is both a persona and a disguise developed during my training with international performance troupe La Pocha Nostra from 2016-2018. I have used Security Guard in multiple public performances since. I have used this disguise to perform actual security services to a cannabis farm.

In early November 2025, I was invited to CENTER’s Review Santa Fe. Being my first time in the Southwest and experience on the Reviewer side of the table, I wasn’t quite sure what to expect. As an educator, I love reviewing work; when others hear “critique,” they may shy away, but I love the experience of helping others through their ideas. Review Santa Fe is an incredibly welcoming experience, carefully cultivating meaningful projects and conversations. Living in a very rural area, this was an inspiring opportunity to see what is on the horizon of the photo world. I’m so excited to share a few of these projects over the first week of February.

Today, we’ll be sharing jessamyn lovell’s How To Become Invisible.

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©jessamyn lovell, Motel Maid Disguise (AKA “Joyce”), 2021 Ageless, nameless motel maid who blends right into any motel environment because no one notices “the help.” The stack of towels allows me to obscure my face, becoming even less human and noticeable. I used this disguise while investigating a human trafficking case in a local motel.

jessamyn lovell (b. 1977, Syracuse, NY) is a gender-fluid artist and licensed private investigator based in Albuquerque, New Mexico. Lovell is of French, Sicilian, Irish, and Choctaw heritage and grew up in rural poverty in upstate New York. They hold a BFA from Rochester Institute of Technology, an MFA from California College of the Arts and are currently a Principal Lecturer at the University of New Mexico. Lovell works with photography, video, and surveillance as tools to document their life experiences, making connections between class and personal identity. Their work has been featured on This American Life, BBC Outlook, The Today Show, The Guardian, and other media outlets. Lovell has received international recognition for their work including No Trespassing (2007-2010) for which they surreptitiously followed and photographed their estranged father and Dear Erin Hart, (2011-2014) for which they found, followed, and photographed their identity thief. Keep up with their ongoings with their Patreon.

Follow jessamyn on Instagram: @filmnotdead

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©jessamyn lovell, Professional Woman Disguise (AKA “Laura”), 2021 Laura. Late 40s, early 50s. She’s a go-getter, borderline workaholic, possibly a bit of a fast-talker. Most effective in shopping malls, upscale restaurants, and the courtroom. While waiting in a courtroom for a defendant to show who I had to serve, Laura blends right in with the lawyers, paralegals, and legal parties.

How To Become Invisible

The multidisciplinary approach I take to my art practice uses photography, video, installation, writing, and performance to process and frame the stories of my lived experience. I call audiences to witness uncommon survival tools developed from the necessity to become my own advocate, bodyguard, and investigator. For previous projects Dear Erin Hart, (2011-2014) and No Trespassing (2007-2010) I found, followed, and photographed my subjects without their knowledge as a way of seeking justice in circumstances where I felt disempowered. For both projects I used surveillance and sousveillance as methods of documenting my process.

I took this strategy several steps further when I then decided to pursue a private investigator’s license for my project How To Become Invisible (2016-ongoing). After completing the six thousand work hours required for a New Mexico private investigator’s license I received my license in January 2018. My work as an investigator supports and empowers clients, often when the police are not able or willing to help their case. I have worked with over one hundred clients on a wide range of cases including domestic violence, human trafficking, and missing persons. Redistribution of power requires that we leverage our own privilege and share the responsibility of drawing attention to oppression, abuse, and other forms of injustice. This is what I aim to do in this ongoing project.

I explore my use of disguise, surveillance, and balancing my safety in this interdisciplinary project. I synthesize my experience as a private investigator into photographs, videos, installations, performances, and a book. Photographs of myself in varying disguises reveal the lengths to which I go in conducting surveillance. First person sousveillance videos share intimate details of each case (as confidentiality permits). Multi-media installations use surveillance technology to engage the audience with questions around privacy. My immersive performances encourage participants to consider their own positions of power and privilege through interactive experiences. Designed by Luminosity Lab, and published by Workshop Arts, my forthcoming book by the same name will be the cultivation of my experiences as an investigator for hire.

 Check out jessamyn’s Kickstarter for How To Become Invisible here.

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©jessamyn lovell, “Cultural Tourista” Disguise, 2021 Developed as a performance persona during my training with international performance troupe La Pocha Nostra from 2016-2018, I began using “Cultural Tourista” as a disguise to conduct surveillance in touristy places like Old Town in Albuquerque, Santa Fe and Taos Plazas. She is particularly effective in these places because she blends so well with the retired, wealthy Texans whose second or third homes are in New Mexico.

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©jessamyn lovell, Pro-life activist Disguise (AKA “Laurel”), 2021 “Laurel” is an ageless conservative pro-life activist. She is shy but feels strongly about her beliefs. I used this disguise while embedded for a week within the most powerful national pro-life activist group. It was literally the hardest case I pursued. I went to church to prepare and integrate into a nearby parish I knew was very pro-life. I used my real legal first name to stay closer to the truth while “passing” as one of the activists. I attended prayer circles, fundraising dinners, and a press conference (on the campus where I teach).

Heather Lynn Sparrow Photography Taos New Mexico

©jessamyn lovell, Barfly Disguise (AKA “Chelsea”), 2024 “Chelsea” hopefully passes for late 30s 😉 perched at a high top in a bar or club – sort of a wallflower. She is meant to blend in like she’s waiting for a date but not draw too much attention. Perhaps my most vulnerable disguise, I first used Chelsea for surveilling an accused serial r*pist and used her many times since for gathering intel in crowded bars and clubs.

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©jessamyn lovell, Pregnant Disguise (AKA “Lisa”), 2023 Lisa works well on surveillance in all sorts of situations because passersby perceive vulnerability in a pregnant woman, which allows me to sit for a long time without being noticed or seen as suspicious. I invested in the foam pregnant belly because when I was pregnant, I used that to my advantage trying to track down Erin Hart, the woman who stole my identity. She makes it easier to do surveillance in very public, high-traffic locations like a bus stop, hanging outside of a store, leaning against a car, and so many other similar situations.

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©jessamyn lovell, Construction Worker (AKA “Mike”), 2023 A multi-purpose surveillance disguise. I do my best to masculine-ize myself by wearing a breast binder, heavy-duty shapewear to cinch my hips in, and occasionally facial hair. This disguise has been successful in allowing me to wander construction sites for long periods of time needed to conduct surveillance in heavy-traffic areas. For one case, I was waiting for a worker to come back from lunch so I could serve him a restraining order. He had been abusing my client for some time until she finally left him when he bruised their six-month-old baby.

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©jessamyn lovell, Storage Space Disguise (AKA “Dee”) Field study, 2024, This disguise was created for use in one particular case and has since become yet another all-purpose disguise. The case required me to show up to the storage space of someone who owed my client money. The task I was charged with was to document and witness the storage unit owner as they went through their possessions assessing what might be worth any money so they could sell it and pay their debt to my client.

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©jessamyn lovell, Nosy Neighbor Disguise (AKA “Theresa”), Field study, 2023, Theresa is definitely a kind of “Karen.” I affectionately call her a “nosy neighbor” but she is also probably a gossip and calls out anything she thinks “looks suspicious,” making her potentially problematic. Although her snooping behavior is risky at times, her age, class, and whiteness renders her invisible and her entitlement hints at a slight authority allowing her to gather information and “pass” as belonging – especially in suburban neighborhoods.

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©jessamyn lovell, Field research evidence (consumer rights case), 2021, 3:52 p.m. Undisclosed location. Hired to document damage done by a repair facility to an RV owned by my client, a traveling nurse.

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©jessamyn lovell, Field research (service of process), 2022 3:18 p.m. Undisclosed location. Surveilling what was supposed to be an empty lot vacated by an out of business modular home sales company. Turned out the owner was still living there. Got the plates to confirm it’s our guy. Next challenge – serve the guy papers.

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©jessamyn lovell, Surveillance Target (artist), 2018 2:15 p.m. following subject pictured for a painter looking to get images of women not knowing they’re being surveilled. Each woman agreed to be surveilled ahead of time but I was to catch them unaware. I delivered the images to the client but I have no idea if they ever shared them with the subjects or made paintings from them.

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©jessamyn lovell, Surveillance target (infidelity), 2018 9:42 p.m. Cheater case. I saw the target go in around dinner time. Surveillance is particularly tricky in suburbia because it’s easy to be spotted when sitting in a car for hours.

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©jessamyn lovell, Surveillance (infidelity), 2018/2023 12:39 a.m. Another cheater case. Back alley of apartment building; target’s car is in view. No activity since approximately 8:12 p.m. Hours of surveillance makes these cases lucrative but a retired police officer and P.I. told me to stay away from these. I learned the hard way he was right. No one really wants to know if their spouse is cheating on them. If they’re hiring a P.I. to find out, they already know. If I find the evidence, or if I don’t, people are upset.


Epiphany Knedler is an interdisciplinary artist + educator exploring the ways we engage with history. She graduated from the University of South Dakota with a BFA in Studio Art and a BA in Political Science and completed her MFA in Studio Art at East Carolina University. She is based in Aberdeen, South Dakota, serving as an Assistant Professor of Art and Coordinator of the Art Department at Northern State University, a Content Editor with LENSCRATCH, and the co-founder and curator of the art collective Midwest Nice Art. Her work has been exhibited in the New York Times, the Guardian, Vermont Center for Photography, Lenscratch, Dek Unu Arts, and awarded through Lensculture, the Lucie Foundation, F-Stop Magazine, and Photolucida Critical Mass.
Follow Epiphany on Instagram: @epiphanysk

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