Jennifer Schwartz’s Crusade for Collecting
Thinking outside the box, Jennifer Schwartz of Atlanta’s Jennifer Schwartz Gallery, has come up with a unique idea for bringing fine art photography to collectors…she has just launced a Kickstarter campaign which will allow her to travel the country, bringing photographs to the people, rather than the people to the photographs…and you can help her to get started.
So in her words:
It’s a crusade. A crusade for collecting.
Bringing art to the people.
Tell me about this crusade. . .
Culturally, we are in our prime. We have sophisticated tastes and crave unique experiences. We are on-trend, we are curious, we are seekers.
And yet, we don’t buy art. We don’t patronize galleries and museums, and we don’t support artists. Abstractly, we think art is interesting and to be valued, but we are not collectors.
I am on a crusade for collecting. For cultivating a new crop of art collectors. For making collecting cool.
Because it is cool. Falling in love with an original piece of art and buying it. That is collecting. It doesn’t have to cost you thousands of dollars or even make a huge dent in your paycheck. It’s about the connection. It’s about looking at something and having an emotional response. Feeling something. And then purchasing that piece and hanging it on your wall and living with it. Your home becomes personal. Your walls start to describe you, and everywhere you look you see something you love.
That is collecting. And that is beyond cool.
So what am I going to do about it?
Well, if we’re talking crusade, then I’ve got to get out there. Not in a medieval military sort of way. All the passion without the violence and gore. A call to arms for art.
So I take this show on the road. I go on a 10 week, 10 city tour and do pop-up shows of photography from The Ten (a project I created to promote photography and collecting). I get a van and trick it out to have storage racks for framed art and flat files. Then I roll into town and show work right out of the van. Bringing art to the people. An art revival, tents and all.
Art is awesome. Heart art.
I want to talk about this far and wide and give people the opportunity to connect with photography and bring it home with them. A different photographer will travel with me on each leg of the trip. We’ll be talking photography, live blogging, creating podcasts and Blair Witch style video. You will be able to follow us from city to city, and I do hope you’ll visit.
I want to start a movement, spark a fire.
I just need the wheels.
Posts on Lenscratch may not be reproduced without the permission of the Lenscratch staff and the photographer.
Lanna Apisukh: Permanent VacationSeptember 22nd, 2023
Atomic Reactions: Photography in the Nuclear AgeSeptember 12th, 2023