Fine Art Photography Daily

Content-Aware: Ordinary

 Ordinary is a quarterly fine art photography magazine featuring over 20 artists from around the world who are sent one ordinary object, which comes as an extra, to make it extra-ordinary.

Ordinary #2 – Sponge

The second issue is all about the sponge. A sponge is a tool or cleaning aid consisting of porous material. Sponges are usually used for cleaning impervious surfaces. They are especially good at absorbing water and water-based solutions. Sponges are commonly made from wood cellulose fibers or foamed plastic polymers.

On average people couldn’t care less about sponges. A missed opportunity if you ask us. Ordinary is here to put the ‘extra’ in extraordinary.

Artists Include:

Thomas Albdorf, Mauricio Alejo, Roger Ballen, Olaf Breuning, Blaise Cepis, Harmen de Hoop, Annegien Van Doorn, Brad Downey,  Petros Efstathiadis, Maurice van Es, Kostis Fokas, Jacob Haupt, Inka & Niclas, Thomas Nondh Jansen, Anouk Kruithof, Mazaccio & Drowilal, Bianca Pilet, PUTPUT, Augustin Rebetez, Anna Lomax & Rebecca Scheinberg, Dom Sebastian,  Yumiko Utsu,  We Make Carpets.

Ordinary2 (1)

cover of Ordinary #2 – Sponge

Ordinary2-PUTPUT (1)


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