I is an editorial and fine art photographer who has racked up numerous awards and a roster of clients, particularly in the music world. He has focused his career on portraiture and documenting people in real situations with an emphasis on capturing people’s idiosyncrasies and quirks. Nic is excited by creating installation pieces where photography forms the core of a more interactive experience for the viewer, where combinations of sound, smell and touch can also be experienced in environments that force the viewer to question their experience both individually and collectively. He is based between London and Sydney.
Music festivals across the world attract hundreds of thousands of people every year. It’s a melting pot of characters and styles brought together by their passion for music. Music and society have always been intimately related. They are a rite of passage for many people – just one day can create memories that will last long after the stages are dismantled and the bands move on.
This series turns the camera away from the bands and focuses on capturing the crowd. Live music frees people of their inhibitions. It liberates the soul and provides an opportunity for people to express their passion in a shared environment. This series is a study on the effects of live music on people. It is powerful on the individual level because it can induce multiple responses – physiological, movement, mood, emotional, cognitive and behavioral.